Services / Marketing
Your brilliant website is only brilliant if people use it. Measuring traffic, using search engines and creating advertising campaigns can feel like a dark art, but we know the spells and are not afraid to use them.
Analytics
How do you measure the success of your website?
We integrate Google Analytics and Woopra so you can monitor and understand your traffic volume and sources, users' profile and content popularity. Using advanced analytics, you can also report on specific campaigns and user reactions.
Search Engine Optimisation (SEO)
Your website used to rank highly and now that has changed!
Modern search engines aren't fooled by cheap SEO tricks any longer - the only good SEO practice is an interesting and well-designed site. We can help by substituting harmful trickery with high-quality information architecture, you can improve your ranking in all popular engines.
Pay-per-click advertising
You spend a fortune on PPC but results aren't what they used to be.
Google tells you that pay-per-click advertising delivers well-primed audiences in large volumes. We take a somewhat sceptical approach, with an emphasis on combining pragmatic and incisive PPC campaigns with other forms of online and offline promotional activity.
Display advertising
Promoting yourself on and offline.
Whether in banners, micro-sites, posters, postcards or leaflets, nothing can deliver ambient brand awareness like display advertising. Our approach is to mix-and-mach mediums and techniques to get you the biggest bang for your hard-earned buck.
Social media consultancy
How do you navigate the plethora of social network sites?
Websites like Facebook, Twitter, YouTube, Wordpress, Tumblr and others can be useful in spreading your marketing message far and wide but also hold significant reputation risks. We can help you navigate the maze through defensive or aggressive social network tactics.
Email marketing
How do keep in touch with your clients and prospects?
Keeping your customers engaged and up-to-date of your business activities can be a powerful way to convert one-off buyers to loyal customers. We use industry-standard email software to design, construct and report on newsletters and email campaigns.
Viral marketing
Can you make your users reach for the forward button?
Still the best and cheapest way to create awareness is to turn your audiences into foot-soldiers. Using discount promotions, restricted access to beta versions and interesting widgets, you can create a buzz with very little cost.
